By now most people have seen all the “hoo-ha” about employees being fired over negative comments they’ve made on Facebook. But the even crazier thing is small business owners don’t seem to have taken the hint and continue to post very damaging tweets of their own. I was initially reluctant to write this article because I figured that these mistakes were...

By now, most people have seen the movie, “The Secret”. If you haven’t heard it, I’ll fill you in quickly. It focuses on the Universal Law of Attraction. In simple terms, “like attracts like”. In other words, what you think about manifests. At a basic level, think great thoughts and watch great things happen in your life. Think insecure,...

It’s a fact. Adding a sense of urgency to your copy will give your marketing responses a big boost. Here are four ways to do that … 1. At the end Obviously, it’s important that you end an ad or letter by asking the person to respond. 2. P.S. With direct mail or online sales letters, feature a P.S. that reminds them of the urgency of the offer. Also...