Posts Tagged ‘Marketing’
The Sales-Killing Mistakes That Small Business Owners Make On Twitter and Facebook
April 15, 2009
By now most people have seen all the “hoo-ha” about employees being fired over negative comments they’ve made on Facebook. But the even crazier thing is small business owners don’t seem to have taken the hint and continue to post very damaging tweets of their own.
I was initially reluctant to write this article because I figured that these mistakes were being made by a minority of people, but considering how frequently I’ve been seeing certain tweets pop up, I guess I was wrong.
This article is written in the hope of helping small business owners preserve their relationships with their clients in the future.
Posted in Marketing and the Universal Law of Attraction
February 1, 2009
By now, most people have seen the movie, “The Secret”. If you haven’t heard it, I’ll fill you in quickly. It focuses on the Universal Law of Attraction.
In simple terms, “like attracts like”. In other words, what you think about manifests. At a basic level, think great thoughts and watch great things happen in your life. Think insecure, unconfident thoughts and watch your results suffer.
The Law of Attraction comes into play a lot in marketing too.
Most people can remember times like these when you desperately needed to bring in more sales and for the life of you, you couldn’t manage to close a deal. And then there were other times when you went into sales presentations not really caring whether it came off or not, and it was like you had the Midas touch. Everyone wanted to buy.
4 Urgency Drivers to Maximize Marketing Responses
February 1, 2009
It’s a fact. Adding a sense of urgency to your copy will give your marketing responses a big boost. Here are four ways to do that …
1. At the end
Obviously, it’s important that you end an ad or letter by asking the person to respond.
2. P.S.
With direct mail or online sales letters, feature a P.S. that reminds them of the urgency of the offer. Also mention again (in a different way) what their lives will be like if they don’t respond to the offer. In both our Direct Mail and our Website Copywriting Courses we talk in depth about the power of the P.S.
