If you could wave a magic wand, what would be the one thing that would make a massive difference to your success as a real estate agent? The answer that most people tell me is that they’d love an easy way to write copy that generates leads. In fact, most people I speak with in the industry tell me that the way in which they generate most of their leads is...

Decades ago, one of the pioneers of the advertising industry, Claude Hopkins wrote the book “Scientific Advertising” in which he wrote of how advertising isn’t about being creative; it’s about following a precise formula to achieve a desired result. Mr. Hopkins words still ring true today. Great copywriting is about remembering that advertising...

1.Establish Key Performance Indicators which measure a variety of financial areas within your business eg. cost per enquiry, cost per sale, profit margins, lifetime value of a client, average transaction value and so forth. That way you have some very clear benchmarks or yardsticks to base any future profit enhancement initiatives on. Now, against each key...

The easier you make it for the reader to respond, the more responses you will get to your ads, your sales letters and all your marketing material – it’s as simple as that. If you make the reader jump through hoops before they even hand over their cash, chances are they’ll be thinking to themselves, ‘If it’s this hard to deal with them before I...

When you undertake a campaign you’ll experience a synergistic effect by promoting it via a variety of media. So, if you’re promoting your seminar in the newspaper and you also utilise direct mail you’ll get more responses than you would by running two campaigns promoting separate services. Why? People may glance at your ad and think,...