By now, most people have seen the movie, “The Secret”. If you haven’t heard it, I’ll fill you in quickly. It focuses on the Universal Law of Attraction.

In simple terms, “like attracts like”. In other words, what you think about manifests. At a basic level, think great thoughts and watch great things happen in your life. Think insecure, unconfident thoughts and watch your results suffer.

The Law of Attraction comes into play a lot in marketing too.

Most people can remember times like these when you desperately needed to bring in more sales and for the life of you, you couldn’t manage to close a deal. And then there were other times when you went into sales presentations not really caring whether it came off or not, and it was like you had the Midas touch. Everyone wanted to buy.

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