The easier you make it for the reader to respond, the more responses you will get to your ads, your sales letters and all your marketing material – it’s as simple as that. If you make the reader jump through hoops before they even hand over their cash, chances are they’ll be thinking to themselves, ‘If it’s this hard to deal with them before I...

It’s a fact. Adding a sense of urgency to your copy will give your marketing responses a big boost. Here are four ways to do that … 1. At the end Obviously, it’s important that you end an ad or letter by asking the person to respond. 2. P.S. With direct mail or online sales letters, feature a P.S. that reminds them of the urgency of the offer. Also...