So you want to monetise your Intellectual Property by developing online courses, membership sites or online group mentoring programs. Congratulations! It’s an awesome way to add value to more people not to mention add a leveraged income stream to your business.
The trouble is, there are so many moving parts and so many questions to answer. And normally, finding one service provider who can do the lot – from creating it, to developing the technology behind it, to marketing it ) is difficult.
Not any more. We’ve been developing, publishing and launching and marketing mail order courses since 1993 and online courses since 1997.
Here's how we can help ...
7 Steps to a Successful Launch
1. Research your Product/Program Idea
There’s a sweet spot between what you want to launch and what the market wants. We’ll draw on our experience from successful product launches to advise you on positioning, pricing, target audience and much more.
2. Know your Audience
We’ll drill down deeply into the dreams, fears, hopes & frustrations of your audience and use psychological archetypes to ensure that both the product content and the launch content deliver the level of transformation you’re looking for.
3. Create A Name that Sells
The name is everything. We’ll put our pedal to the metal, see what else is on the market and come back to you with a list of names that match your audience.
4. Create the Content
What format does your audience want to receive it in ? How do you structure the content so it delivers the maximum transformation? What technology do you need to deliver the content on autopilot?
We’ll develop a content plan that answers all these questions then get into content writing. No matter whether you need written content, branding video, audio or a membership site we’ll develop it all for you so you have a finished product ready to sell.
5. Develop the Launch Plan
There are different types of launch plans that suit different types of products or programs. And – different types of businesses. We’ll map out a plan that features timing, activities, strategies, tactics and a list of deliverables required to achieve a successful product launch.
6. Create your Launch Content
This might include prelaunch, launch and post launch activities including webinars, lead magnets, websites, onboarding sequences, Facebook Live scripting, social media posts – the works.
Now – it’s ‘go’ time. You have your product and your marketing content. Now it’s time to attract clients. We’ll do that via social media, Facebook advertising, and email marketing.
PRODUCT & COACHING PROGRAM LAUNCH RESULTS
Whether you're looking for someone to offer an end-to-end solution, or you're simply wanting help doing a Facebook ad campaign, we can offer you an option that matches your time resources & budget ... anything from done-4-you, done-with-you or training programs to show you how to do it yourself.
We've been involved in everything from simple 7 day online launches to month long launch trilogies with prelaunch, launch and beta-launch campaigns featuring dozens of launch emails, websites, and optins.
Here is an example of typical results we've helped clients achieve in the coaching/consulting/expert space:
1. 6,500 leads in 24 hours from 1 x list building EDM (email) Their target was 3,000
2. 958 webinar registrations over a week. They were hoping for 500.
3. $104,520 in sales made in 1 week from a program beta launch email campaign promoting a $780 product then double that for the launch.
4. 6% conversion rate from an email list of 1500. They were expecting 3%
5. $90,000 ex-GST in sales for a coaching company in two weeks from a lead funnel we created and a $1500 ad spend.
6. An online training company produced a 48% sales increase from a sales page we wrote.
7. $15,000 in high ticket program sales in 3 days from a $200 ad spend.
8. Attracted high ticket consulting projects of $100,000, $260,000, $165,000 and more.
Examples of Products We've Created Content For
- Freelance Copywriter’s Fast Track Course
- Direct Mail Mastery Course
- Mortgage Broker Letters that Sell
- Real Estate Letters that Sell
- Financial Planner Letters that Sell
- Website Copywriting Mastery Course
- Marketing Manager’s Toolkit
- Proposals that Sell
- Tenders that Sell
- Employee Induction Kit
- Intuition Profit Power Kit
- Consultant Pricing Power Kit
- How to Build a Referral Based Business
- 90 Day Sales & Marketing FireUp
- 33 Day FireUp
- Spiritual Empire Academy
- Testimonials that Sell
- Websites that Sell
- ... plus we've developed 1000's of pages of IP for clients for their membership portals.