+61 7 5309 6913 info@wordsthatsell.com.au

Copywriting Secret #3: Headlines that Sell

These are the MOST IMPORTANT 7 or so words you’ll write. Get them wrong and the sale is history before it even begins. Your reader won’t even bother reading your sales copy … even if the rest of it is the most compelling piece you have ever written. So you...

Copywriting Secret #2: The Curse of Perfection

One of the big hurdles I faced when I started (and it’s also one that many copywriting students face)is being obsessed with getting the copy perfect. They worry that their copy isn’t going to work or that the client isn’t going to like it. They don’t know when to hang...