1. Does your business name appear in your headline?
If it does, your ad stands a good chance of not getting noticed because you’re not offering a benefit to your reader.
2. Does your photo appear in your Yellow Pages ad?
If it doesn’t your reader can’t really relate to your business
3. Does your ad tell your reader why they should ring you and not your competition?
Standing out from your competition is vital if you want your Yellow Pages ad to work and work famously.
4. Does your ad shout out strong benefits and show them how much better their lives will be by calling you?
If it doesn’t, your reader won’t be able to relate to your services. Your reader only wants to know what you’re going to do for them. If you don’t tell them, they won’t call you.
5. Does your ad offer a guarantee?
If it doesn’t you’re missing out on a powerful opportunity to double or even triple your sales.
6. Does your ad simply list bullet points to describe the products and services you offer?
If it does it probably says the same thing as all your competitors’ ads and doesn’t make your business stand out.
Kristina Mills
Copywriting and Direct Marketing Expert
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