A high converting landing page is the SECRET SAUCE for cutting your lead costs & maximising your ROI.
Let's say your goal is to add 1,000 people to your database. And let's say (for instance) it costs you $1 every time someone hits your landing page. If your landing page converts at 10% it will cost you $10,000 in ad spend to attract those 1,000 people. BUT - If it's converting at 50% it will only cost you $2,000 .
Think of it another way. If you have $10,000 to spend on advertising, it's the difference between attracting 1,000 leads and $5,000 leads.
Imagine the difference that will make to your sales. It makes sense to ensure your landing pages convert, doesn't it!
The 3 Vital Elements of Your High Converting Landing Page
1. The 'Optin Offer'
Cheat sheet, enquiry, webinar, checklist, video series, ebook or something else? It’s vital that your lead magnet (offer) solves a pressing problem your audience has & matches your objectives. The first step for us is to map out an offer that fits like a glove.
2. Direct Response Copy
Headlines, bullets, calls to action and body copy … every single word on your page is meticulously crafted to ensure you have a landing page that is a high converting sales machine.
3. Direct Response Design
CTA button & placement, branding, theme and imagery … we weave together design elements that are proven to convert like crazy. Plus, since 80% of your traffic is coming from mobile we optimize your landing pages for all devices.