<?xml version="1.0" encoding="UTF-8"?><rss version="0.92">
<channel>
	<title>Words that Sell</title>
	<link>http://wordsthatsell.com.au</link>
	<description></description>
	<lastBuildDate>Sun, 13 May 2012 23:24:20 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	<!-- generator="WordPress/3.1.1" -->

	<item>
		<title>8 Email Subject Line Tips To Get Better Click-Thru</title>
		<description><![CDATA[The most important element of any email campaign is the subject line. After all, your email subject line is what will make people either want to click on and read your email or send it straight to the “junk” folder. Those few words might be the first and only thing that will catch your recipient’s [...]]]></description>
		<link>http://wordsthatsell.com.au/writing/copywriting-writing/8-email-subject-line-tips-to-get-better-click-thru/</link>
			</item>
	<item>
		<title>10 Blog Post Ideas For Instant Inspiration</title>
		<description><![CDATA[If you have a blog or even if you&#8217;re thinking of setting one up, you&#8217;ll probably know that one of the most difficult things to come up with is content that continues to excite your readers on a regular basis. And &#8211; when you consider that the success of any blog hinges on &#8230; a. [...]]]></description>
		<link>http://wordsthatsell.com.au/blogging/10-blog-post-ideas-for-instant-inspiration/</link>
			</item>
	<item>
		<title>The 5 Biggest Mistakes People Make With Landing Pages</title>
		<description><![CDATA[Landing pages can be awesome devices for capturing the details of site visitors but if they’re not effective at selling the sign-up, it has cost you precious development time and online advertising money. A landing page is a direct path from your online ad to your website. When it works it takes full advantage of [...]]]></description>
		<link>http://wordsthatsell.com.au/internet-marketing/the-5-biggest-mistakes-people-make-with-landing-pages/</link>
			</item>
	<item>
		<title>12 Super Cool WordPress Plugins For Your Blog</title>
		<description><![CDATA[I love WordPress! Especially since it has so many awesome plugins and widgets to maximise and streamline the marketing power  of your blog. Here are some awesome plug-ins to boost your site&#8217;s performance: 1. Akismet: Nothing is more annoying for a site owner than weeding out spam comments from legit ones. Akismet does this job [...]]]></description>
		<link>http://wordsthatsell.com.au/blogging/12-super-cool-wordpress-plugins-for-your-blog/</link>
			</item>
	<item>
		<title>The Great Copywriter Debate: Which Copywriters Are Better &#8211; Male or Female?</title>
		<description><![CDATA[As some of you may know I’m about to launch a Copywriter Mentoring program. As part of that, I&#8217;ve been &#8220;head down&#8221; putting together training material on the traits of highly successful copywriters. Before long, my thought processes soon turned to the Male vs Female debate. More specifically, I started to ponder the question, “Who’s [...]]]></description>
		<link>http://wordsthatsell.com.au/writing/the-great-copywriting-debate-which-copywriters-are-better-male-or-female/</link>
			</item>
	<item>
		<title>The Words that Sell To Women</title>
		<description><![CDATA[Next time you’re writing sales copy, consider this when you&#8217;re marketing to women or men, specifically … As a marketing professional you obviously know your product well, so you’ll know that the needs of your men clients are different to those of your women clients. And salespeople, you’ll know that when you’re selling in a face-to-face situation you’ll highlight certain [...]]]></description>
		<link>http://wordsthatsell.com.au/writing/the-words-that-sell-to-women/</link>
			</item>
	<item>
		<title>The Teddy Roosevelt Approach To Selling And Copywriting</title>
		<description><![CDATA[It&#8217;s irritating. Ask most people how they feel about being sold to and this is the answer you&#8217;ll probably get. Today, more than ever, people don’t like being told what to do. That’s why sales tactics of a decade ago simply aren’t working today. And that’s also why sales people and copywriters today are approaching the sales [...]]]></description>
		<link>http://wordsthatsell.com.au/marketing/selling/the-please-sir-can-i-buy-approach-to-sales-and-copywriting/</link>
			</item>
	<item>
		<title>The Sales-Killing Mistakes That Small Business Owners Make On Twitter and Facebook</title>
		<description><![CDATA[By now most people have seen all the “hoo-ha” about employees being fired over negative comments they’ve made on Facebook. But the even crazier thing is small business owners don’t seem to have taken the hint and continue to post very damaging tweets of their own. I was initially reluctant to write this article because [...]]]></description>
		<link>http://wordsthatsell.com.au/customer-experience/how-smart-business-owners-do-dumb-client-killing-things-on-twitter-and-facebook/</link>
			</item>
	<item>
		<title>Tested Copywriting Sentences And How to Penetrate the Cloud</title>
		<description><![CDATA[Sales &#8220;scientist&#8221;, Elmer Wheeler was an absolute master of understanding how buyers think and understanding how  to really connect with a buyers&#8217; hopes and fears, conversationally. In the following article, Mr. Wheeler talks about &#8220;penetrating the cloud&#8221;. In other words, it doesn&#8217;t matter whether we are walking down a street or scanning through a newspaper, we are all [...]]]></description>
		<link>http://wordsthatsell.com.au/marketing/your-10-second-sales-message/</link>
			</item>
	<item>
		<title>12 ways to Spice Up Your Yellow Pages &#8482; Advertising</title>
		<description><![CDATA[1. Inject your personality into everything you write including your Yellow Pages &#8482; ad. You’ll be amazed at the response. No-one wants to read boring and stuffy legal-ease. It makes them switch off. But &#8211; if your copywriting is engaging to read, your reader will read it, even if it is on the wordy side. [...]]]></description>
		<link>http://wordsthatsell.com.au/writing/12-ways-to-spice-up-your-yellow-pages-tm-advertising/</link>
			</item>
</channel>
</rss>

