Seminar Invitation Campaign
Which includes a one page letter plus the copy and basic layout for a double sided seminar fact sheet which also incorporates a response form. If the seminar is an expensive one, we’d instead recommend a professionally designed and printed brochure which we can also help you with.
Our chief writer, Kris Mills could almost be called the “Queen of Seminar Marketing”. Her words and her strategies have helped market many hundreds of successful seminars in property investment, taxation, business development, property management, investment, Superannuation, finance, marketing, advertising, tender writing, real estate, sales, customer loyalty and more.
1. Initial invitation letter and brochure
2. Press releases
3. Endorsed mailings
4. Fax reminders
5. Email “teaser” campaigns and reminders
6. Follow-up telephone scripts
7. Thanks for booking letters
8. Thanks for attending” this is the next step letter
9. Drip feed follow-up letters to increase conversions
Here are just some of the results we have achieved:
- Property investment - 5% turn up rate from a direct mail seminar invitation to a cold unpersonalised list.
- 24% response to a FREE seminar invitation – We created a sales letter with a ticket attached, inviting people along to a FREE business planning seminar. The letter consistently generated a 24% response from a cold list.
- An event that attracted 26% of their client base — miles more than they’ve generated in the past – On their own this client produces leading edge marketing material and always has. Since they started in 1993, they have run bi-annual client nurturing events where they charge around $75 to attend. Over the years, they consistently generated around 300 attendances. We adopted a slightly new approach and the event attracted 500 attendances.
To find out how we can help, call us on +617 5448 9465 or email us with some details about your business and what you want to achieve. click here
Read more client testimonials.

