Your mailing list is THE most important element of your direct mail campaign.

You may have a list of your current customers, however, to get new customers you will need a well targeted mailing list of the type of people who are most likely to buy your product/service.

Once you’ve determined who your target market is, it’s then a matter of locating a list of people who fit that profile.

There are several ways of finding lists. Some are more effective than others.

You may decide to use a copy of the electoral roll if you want to target people by geographic location (street address), or you may use the Yellow Pages to target specific industries.

These types of lists can be hit and miss.

The most powerful mailing list you can ever market to is your own customer list. By writing to your existing customers and asking them to purchase from you again you’ll have considerably more responses than you will if you market to a cold list.

The next best list is one that you rent through a list broker. List Brokers can supply you with a list of hot prospects who perfectly resemble your client profile.

1. Ensure the list broker has a guarantee of deliverability (accuracy of data)
2. Ensure the list is a list of people who have actually purchased a product and not simply enquired
3. Find out when they last purchased
4. Ensure the list of people is direct mail responsive which means they have purchased via direct mail in the past.

We can help you source the right list for your target audience and create an coordinate your entire direct mail campaign. Simply call us on +617 5448 9465 for more details.