Lead Generation Letters
If you sell via consultation, you’ll know that the hardest thing to do is actually get that appointment in the first place.
Try one of our “door opening” approaches and you’ll be increasing your appointments in no time at all. The innovative concepts we use have delivered extraordinary results including:
- 96% attendance at a new product showing
- 60% conversion rate (without follow up) with a letter targeted to financial planners selling a free marketing consultation (to a cold list). Telephone follow up produced an extra 15%.
- To read more results, click here.
“In short, our turnover has more than doubled in the last financial year, during a recession and much of that has been due to your great service. Your marketing pack has car dealers instantly ready to deal with us. This used to take two – three months of hard selling.”
Warwick Lindsay — Duco Magic, Brisbane
Here are just some of the results we have achieved:
- Doubling of annual turnover from one letter - Our client wanted to attract more business from car dealerships. They had been finding this extremely difficult in the past, and weren’t having much success. We created a letter and marketing pack which directly lead to a 100% increase in their annual turnover.
- From 8% response to 22% response just by changing the words - Our client wanted to sell more business insurance to its clients. They sent out a campaign previously with a strong offer and generated 8% on their letter. We revamped the letter and it is consistently pulling 20-22%.
- 21% from a paper plane – A concept we created using a folded paper plane generated a 21% immediate response and a further 21% from telemarketing to people who received the letter.
- 81% response (yes, that’s right) to a “launch invitation” (sent out to a warm list) which used an interesting gimmick.
- 52% response to a cold, industry-specific prospecting letter which used modelling clay as a gimmick. This response incorporate telephone follow-up.
To find out how we can help, call us on +617 5448 9465 or email us with some details about your business and what you want to achieve. click here
Read more client testimonials.

