Print Advertising

If you’re about to spend good money on advertising, it makes sense to ensure that your ad sells. More specifically, you want to be sure that you have a headline that sells, an offer that sells, words that sell, and ensure you are advertising in the right media.

Here are 6 steps to ensure your advertising has the best chance of working:

1. Know what you want to achieve from your advertising.

Do you want to sell off the page, generate enquiries that your sales people will follow up, increase top-of-mind awareness of your brand, or something else.

The answer to this question will have a large bearing on the style of the ad that you run and the publication that you advertise in.

2. Ensure that the media you’re advertising in will reach your target audience and that the ad is placed in the section where it will most likely be read.

To do that ask yourself the questions:

Who is your target audience?
Are they likely to be looking in the media you’re considering advertising in?
How expensive is the marketing media in comparison with other forms of advertising?

Unfortunately, it isn’t always a case of you get what you pay for. For instance, some nice market magazine advertising is incredibly expensive yet the number of responses you can achieve advertising in that publication doesn’t warrant the added expense.

3. Develop an offer that sells

To attract the greatest number of responses it’s important that you feature a winning offer – in other words, some sort of call to action that encourages people to respond immediately. It might be a savings offer, a free report, or something else with a limited time frame.

4. Words that sell

You want your words to jump off the page. You want them to excite your reader so much that they’re convinced that your product or service is exactly what they need to solve their problem or fulfill their heart’s desire.

5. A headline that sells

The headline is the first thing a person sees when they read your copy so you want to be sure that the headline is attention-grabbing and benefit focused.

6. The right timing

Timing plays a very big role in responses. The day of the week you advertising, the time of the day you send out an email, and the month of the year all play an important role. Naturally, if you try to sell heaters in the middle of summer you won’t get anywhere near as many responses as you would if you advertise in winter.

How we can help

1. We can write and design the ad for you from scratch.

We can either design your ad from start to finish and supply the finished design to the publication, or we can just write the copy, OR simply cast an eye over your completed draft … whichever you prefer.

We have produced some great results for all types of industries including Insurance, Banking, Accountants, Financial Planning, Education, Beauty, Health and Nutrition, Office Furniture, Furniture, Property Investment, Real Estate, Catering, Restaurant, Pest Control, Cleaning, Jewellery, Home Renovation and more.

Here are just some of the copyriting results we have achieved:

$100,000 sales potential from 1 small ad … This office fitting company company had previously run ads in a ‘retail’ trade publication with absolutely no response. We created an ad for them that generated 4 highly qualified leads that will potentially result in hundreds of thousands of dollars in work.
Financial Institution … From 1 call to 50 on a Sunday – We created an ad in the Sunday Mail promoting a new loan product. Their previous advertising used to generate about 1 telephone call on the Sunday and then responses picked up on the Monday. The ad we created brought over 50 calls on the Sunday alone.
Investment Consultancy … consistently 1200 responses to a mortgage elimination seminar ad in Melbourne.

To find out more, just send us an email with details of your business, the size of ad you want to run and your contact details. click here

For more testimonials, click here