Writing
How Does Your Yellow Pages Ad Perform in The “Turn the Page” Test?
February 1, 2009
1. Does your business name appear in your headline?
If it does, your ad stands a good chance of not getting noticed because you’re not offering a benefit to your reader.
2. Does your photo appear in your Yellow Pages ad?
If it doesn’t your reader can’t really relate to your business
3. Does your ad tell your reader why they should ring you and not your competition?
Standing out from your competition is vital if you want your Yellow Pages ad to work and work famously.
S*ex and Charisma … How to Use it to Increase Your Sales And Advertising Responses
February 1, 2009
Picture this …
One summer Sunday afternoon, four guys in their thirties were relaxing with a few beers watching the cricket at the local pub. They were having a great time “downing scooners”, yelling out their own play-by-play commentary of the televised proceedings.
When the cricket match stopped for lunch, two beautiful, blonde, promotions girls walked into the bar. They walked up to the guys and the most scantily clad of the two leant over them and said, “Hi fellas. Having a great time?”, with a big smile and a flirtatious look. “Would any of you like to buy a can of the new X brand Bourbon?”
Posted in Writing
3 Important Marketing Lessons from Advertising Legend, Claude Hopkins
February 1, 2009
By Claude Hopkins and Kristina Mills
Claude Hopkins is widely recognised as the father of advertising. His insights are so simple yet so profound and they apply just as well today as they did decades ago when they were first used.
Here are three lessons, in Claude’s own words. Please note that due to the era that it was written in, the language may be a little dated and that he uses the word “man” instead of “people”.
1. An advertiser suffered much from substitution. He said, “Look out for substitutes,” “Be sure you get this brand,” etc. with no effect. Those were selfish appeals.
Posted in Writing
