1. Inject your personality into everything you write including your Yellow Pages ™ ad. You’ll be amazed at the response. No-one wants to read boring and stuffy legal-ease. It makes them switch off. But – if your copywriting is engaging to read, your reader will read it, even if it is on the wordy side. 2. A friendly copywriting style builds a warm...

Each year businesses spend a small fortune on Yellow Pages advertising. It’s perhaps one of the largest single investments you’ll make in advertising all year so it makes sense to ensure your ad packs the biggest punch — and gives you the very best return on your advertising dollar. Doing this is simple if you know the right formula. I’ll...

There are so many elements that play a very important part in every ad, sales letter, brochure or any piece of business communication that you write. And one of the most important elements is the headline. The headline of your piece will either makes your reader so excited they’ll want to read the rest of your ad, letter etc. or it will make them switch off...

So your sales force need to bump up this month’s figures. And to do that they need more appointments which means they need a killer B2B lead generation letter. What do you do? In direct marketing we live and breathe “salesmanship in print”, however the approach used for a great lead generation letter is different. It’s more about “relationship building...

If you could wave a magic wand, what would be the one thing that would make a massive difference to your success as a real estate agent? The answer that most people tell me is that they’d love an easy way to write copy that generates leads. In fact, most people I speak with in the industry tell me that the way in which they generate most of their leads is...

Who was it that said, “Modesty is a virtue”? Well, whoever it was I’m sure they weren’t referring to the field of sales, copywriting and marketing, where self-promotion is the name of the game … or were they? Take a good look at anyone who is a roaring success in sales, in copywriting or in marketing and you’ll see that one of the secrets of their...