It’s irritating. Ask most people how they feel about being sold to and this is the answer you’ll probably get. Today, more than ever, people don’t like being told what to do. That’s why sales tactics of a decade ago simply aren’t working today. And that’s also why sales people and copywriters today are approaching the sales process in a...

Sales “scientist”, Elmer Wheeler was an absolute master of understanding how buyers think and understanding how  to really connect with a buyers’ hopes and fears, conversationally. In the following article, Mr. Wheeler talks about “penetrating the cloud”. In other words, it doesn’t matter whether we are walking down a...

In my opinion, small business owners are true heroes. Not only do they employ over 60% of the workforce but they also have to overcome huge personal challenges to become successful. And lets face it, the odds are stacked against them with 90% of new businesses failing in the first 5 years. But when you think about it, just about every large business can trace...

If you’re in Oz you’ll know it’s the start of a new Financial Year so it’s a time to start reflecting on how well you did or didn’t do in the last 12 months. To celebrate the New Year here’s a small gift that could be worth a lot to your business. It’s something that many businesses have found to be massively profitable for their businesses over...