Selling
The Teddy Roosevelt Approach To Selling And Copywriting
April 15, 2009
It’s irritating. Ask most people how they feel about being sold to and this is the answer you’ll probably get. Today, more than ever, people don’t like being told what to do. That’s why sales tactics of a decade ago simply aren’t working today. And that’s also why sales people and copywriters today are approaching the sales process in a different way.
When Theodore Roosevelt was New York Governor he achieved what many people believed to be the impossible. He managed to develop a great relationship with political heavyweights, yet at the same time manage to get these same political heavyweights to vote for a number of sweeping reforms that they were often bitterly opposed to.
What was his secret?
Tested Copywriting Sentences And How to Penetrate the Cloud
April 13, 2009
Sales “scientist”, Elmer Wheeler was an absolute master of understanding how buyers think and understanding how to really connect with a buyers’ hopes and fears, conversationally.
In the following article, Mr. Wheeler talks about “penetrating the cloud”. In other words, it doesn’t matter whether we are walking down a street or scanning through a newspaper, we are all walking around in a fog. It’s then the job of an advertisement, to penetrate that fog. If it doesn’t, your advertising dollar has been wasted. If it does, you have captured their attention and you’re one step closer to generating a sale.
Here’s an excerpt from our “College of Copywriting” Freelance Copywriting course where Elmer Wheeler talks about this in detail …
7 Secrets of Business and Marketing Success
February 1, 2009
In my opinion, small business owners are true heroes. Not only do they employ over 60% of the workforce but they also have to overcome huge personal challenges to become successful. And lets face it, the odds are stacked against them with 90% of new businesses failing in the first 5 years.
But when you think about it, just about every large business can trace its origins back to one or two people with a good idea.
For instance, Henry Ford started the Ford motor company at around the age of 40 working from his kitchen table. The Google guys, Bill Gates, Steve Jobs and Michael Dell all started much younger and from their bedrooms or garages.
So what makes the likes of Henry Ford, the Google guys, Gates and Dell succeed like crazy when so many of their counterparts are slaughtered along the path in their pursuit of wealth and independence?
How to Add an Extra 22% To Your Revenue … Virtually Overnight
July 1, 2008
If you’re in Oz you’ll know it’s the start of a new Financial Year so it’s a time to start reflecting on how well you did or didn’t do in the last 12 months.
To celebrate the New Year here’s a small gift that could be worth a lot to your business. It’s something that many businesses have found to be massively profitable for their businesses over the years.
I hope you find it to be useful too.
Perhaps you have heard of the business growth equation (otherwise known as the 5 ways to increase the profitability of your business).
Posted in Selling
