Marketing
How Does Your Yellow Pages Ad Perform in The “Turn the Page” Test?
February 1, 2009
1. Does your business name appear in your headline?
If it does, your ad stands a good chance of not getting noticed because you’re not offering a benefit to your reader.
2. Does your photo appear in your Yellow Pages ad?
If it doesn’t your reader can’t really relate to your business
3. Does your ad tell your reader why they should ring you and not your competition?
Standing out from your competition is vital if you want your Yellow Pages ad to work and work famously.
How to Add an Extra 22% To Your Revenue … Virtually Overnight
July 1, 2008
If you’re in Oz you’ll know it’s the start of a new Financial Year so it’s a time to start reflecting on how well you did or didn’t do in the last 12 months.
To celebrate the New Year here’s a small gift that could be worth a lot to your business. It’s something that many businesses have found to be massively profitable for their businesses over the years.
I hope you find it to be useful too.
Perhaps you have heard of the business growth equation (otherwise known as the 5 ways to increase the profitability of your business).
Posted in Selling
