So your sales force need to bump up this month’s figures. And to do that they need more appointments which means they need a killer B2B lead generation letter. What do you do? In direct marketing we live and breathe “salesmanship in print”, however the approach used for a great lead generation letter is different. It’s more about “relationship building...

If you could wave a magic wand, what would be the one thing that would make a massive difference to your success as a real estate agent? The answer that most people tell me is that they’d love an easy way to write copy that generates leads. In fact, most people I speak with in the industry tell me that the way in which they generate most of their leads is...