1.Establish Key Performance Indicators which measure a variety of financial areas within your business eg. cost per enquiry, cost per sale, profit margins, lifetime value of a client, average transaction value and so forth. That way you have some very clear benchmarks or yardsticks to base any future profit enhancement initiatives on. Now, against each key...

At a seminar I ran on Customer Attraction Secrets we talked about the fact that the more attractive your business is, the more customers you’ll attract via word of mouth. We also talked about the Attraction Quotient being a key to that. Let me explain… Imagine owning a business that is SO attractive … that you have queues of people lining up out the...

By now, most people have seen the movie, “The Secret”. If you haven’t heard it, I’ll fill you in quickly. It focuses on the Universal Law of Attraction. In simple terms, “like attracts like”. In other words, what you think about manifests. At a basic level, think great thoughts and watch great things happen in your life. Think insecure,...