Internet Marketing
The 5 Biggest Mistakes People Make With Landing Pages
July 9, 2011
Landing pages can be awesome devices for capturing the details of site visitors but if they’re not effective at selling the sign-up, it has cost you precious development time and online advertising money.
A landing page is a direct path from your online ad to your website. When it works it takes full advantage of high-quality incoming traffic and turns clicks into instant sales.
An effective landing page makes all the difference when it comes to optimising your website to attract the right traffic and turn the most number of visitors to instant buyers. You can increase the conversion rate of your site dramatically just by avoiding these five mistakes. Read the rest of this entry »
Posted in Internet Marketing
What Your Email Inbox Reveals About Subject Lines that Sell
March 13, 2009
If you scan your overloaded inbox each day do you ever take notice of the emails that you open and the ones you discard?
Do you ever scan the email subject lines and take a mental note of the types of subject headers being used by the internet marketing pros and how the “feel” of them seems to change over time.
When you do that and you do it frequently enough you’ll start to see something unique shine through amongst all the marketing guff.
You’ll start to see certain email subject lines stand out from others. You’ll start to notice that often the most “clickworthy” subject lines are the ones that look like personal messages.
The Anatomy of a Hot Google AdWord Ad
March 12, 2009
A Google AdWords Ad has four lines:
Line 1: Keyword-rich benefit headline
Before we talk about how to write a great Google Ad, let’s just go back to basics and get inside the head of someone who is using the Google Search Engine.
Picture this … your website visitor is interested in finding something on the Internet so they type some keywords into the search engine. Up comes a search engine results page with a list of websites that matched their search terms.
