Landing pages can be awesome devices for capturing the details of site visitors but if they’re not effective at selling the sign-up, it has cost you precious development time and online advertising money. A landing page is a direct path from your online ad to your website. When it works it takes full advantage of high-quality incoming traffic and turns clicks...

If you scan your overloaded inbox each day do you ever take notice of the emails that you open and the ones you discard? Do you ever scan the email subject lines and take a mental note of the types of subject headers being used by the internet marketing pros and how the “feel” of them seems to change over time. When you do that and you do it frequently...

A Google AdWords Ad has four lines: Line 1: Keyword-rich benefit headline Before we talk about how to write a great Google Ad, let’s just go back to basics and get inside the head of someone who is using the Google Search Engine. Picture this … your website visitor is interested in finding something on the Internet so they type some keywords into the search...