Words that Sell Direct Response Copywriting

February 9, 20150Comments

Copywriting Secret #7: Where to Mention the Price

Where to mention it? At the beginning? At the end? Somewhere in the middle? Many copywriters put it at the end because they believe that’s the most logical place to put it....

by admin

Copywriting

February 9, 20150Comments

Copywriting Secret #6: Bullet Points

I LOVE, LOVE, LOVE bullet points! Get them right and they sell up a storm. The first thing to consider when writing bullet points is this: They need to be benefit-focused NOT...

by admin

Copywriting

February 9, 20150Comments

Copywriting Secret #5: Bring out your Inner Story Teller

Perhaps you can relate to this … As a child, I would really look forward to bedtime because my mother always read me a story before I went to sleep. As she read each page I...

by admin

Copywriting

February 9, 20150Comments

Copywriting Secret #4: Following Systems In This Way is Critical

Confession time. Being systemised isn’t something that comes naturally to me. Back in the early 90’s when I first kicked off as a copywriter, I liked the freedom of being...

by admin

Copywriting

February 9, 20150Comments

Copywriting Secret #3: Headlines that Sell

These are the MOST IMPORTANT 7 or so words you’ll write. Get them wrong and the sale is history before it even begins. Your reader won’t even bother reading your sales copy...

by admin

Copywriting

February 9, 20150Comments

Copywriting Secret #2: The Curse of Perfection

One of the big hurdles I faced when I started (and it’s also one that many copywriting students face)is being obsessed with getting the copy perfect. They worry that their...

by admin

Pay Per Click Advertising

Search Engine Marketing

October 16, 20140Comments

The Anatomy of a Hot Google Adwords Ad

The Anatomy of a Hot Google Adwords Ad A Google AdWords Ad has four lines: Line 1: Keyword-rich benefit headline Before we talk about how to write a great Google Ad, let’s...

by admin

Newer Articles »