I nearly didn’t include this secret because I thought it might cause a backlash. But the truth is, you need to hear this and I need to share it with you -– regardless of what the ramifications are.

I’m going to put my neck on the line and make a bold claim …

I believe (with every fibre of my being) this is the most transformational thing you can EVER do for your copywriting results.

It’s SO transformational that if you apply it consistently, it will not only transform your copywriting results, it will also transform ALL areas of your life (every single one).

I’ve called it “The Missing Element” because with most copy that I have the opportunity to read, this element IS indeed, “missing”.

It has nothing to do with a formula or a technique but EVERYTHING to do with YOU — who YOU are being when you write.

Consider this:

Humans are walking Eveready Batteries. The thoughts we give energy to, have a way of materialising.

You may have heard the famous sayings …

Here’s a quote from famous author, Gary Zukav (“Seat of the Soul”), which sums it up perfectly:

“By choosing your thoughts, and by selecting which emotional currents you will release and which you will reinforce, you determine the quality of your Light.

You determine the effects that you will have upon others, and the nature of the experiences of your life.”

  • FACT: When you put love into your cooking, it tastes SO much better.
  • FACT: When you operate from your heart in a sales situation you sell more.
  • FACT: When you are in love with the world, people around you are happy and wonderful things happen in your life.


The same happens with your copywriting.

Many copywriters tell me that they find it difficult writing copy for products that don’t interest them. This is a recipe for disaster because:

If you think some copy won’t work before you write it, it won’t.

If you dislike the product you’re writing about, so will the buyer.

If you’re bored when you’re writing, the buyer will be too.

But when you can TRULY be passionate — TRULY be in a heart-felt space when you write — you radiate an INCREDIBLE amount of magnetic energy.

That energy then transfers to your words. And those words create magnetic attraction with your reader. 

Best of all –- when you apply this philosophy to your daily life, no area of your life will ever be the same again.

The more you can be in a loving space when you write, the more love you’ll attract from your audience (certainly) but also from people who are important to you.

So — until I see you again, be sure to SPREAD THE LOVE. x