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Copywriting Secret #18: The MISSING ELEMENT

I nearly didn’t include this secret because I thought it might cause a backlash. But the truth is, you need to hear this and I need to share it with you -– regardless of what the ramifications are. I’m going to put my neck on the line and make a bold claim … I...

Copywriting Secrets #17: The Fast Path To Success

Running your own small business has some major plusses. It can also be one heck of a lonely road. Nobody to ask for copywriting advice. Nobody to tell you whether you’re on the right track. Nobody to inspire you or encourage you. You have some wins. You make some...

Copywriting Secret #16: You DO Have What It Takes

If you ever doubt your ability to write great copy … “It’s perfectly okay to feel that way.” In fact, most people feel this way when they first start out. Sure, at first you might feel a little intimidated when you hear some of the stories about the amazing...