Author Archive

8 Email Subject Line Tips To Get Better Click-Thru

The most important element of any email campaign is the subject line. After all, your email subject line is what will make people either want to click on and read your email or send it straight to the “junk” folder.

Those few words might be the first and only thing that will catch your recipient’s attention.

There are good and not so good styles of subject lines to it’s important to know more about the nature of the email subject line and why people click on it, before you send your next email campaign.

Also, be sure to split test subject lines to see which ones give the greatest click-through.

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10 Blog Post Ideas For Instant Inspiration

If you have a blog or even if you’re thinking of setting one up, you’ll probably know that one of the most difficult things to come up with is content that continues to excite your readers on a regular basis.

And – when you consider that the success of any blog hinges on …

a. People being able to find it AND

b. Just as importantly, how engaging your writing is, it’s obviously vital that your topics are interesting.

Here are some emergency blog post ideas to keep the creative juices flowing.

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The 5 Biggest Mistakes People Make With Landing Pages

Landing pages can be awesome devices for capturing the details of site visitors but if they’re not effective at selling the sign-up, it has cost you precious development time and online advertising money.

A landing page is a direct path from your online ad to your website. When it works it takes full advantage of high-quality incoming traffic and turns clicks into instant sales.

An effective landing page makes all the difference when it comes to optimising your website to attract the right traffic and turn the most number of visitors to instant buyers. You can increase the conversion rate of your site dramatically just by avoiding these five mistakes. Read the rest of this entry »

12 Super Cool WordPress Plugins For Your Blog

I love WordPress! Especially since it has so many awesome plugins and widgets to maximise and streamline the marketing power  of your blog. Here are some awesome plug-ins to boost your site’s performance:

1. Akismet: Nothing is more annoying for a site owner than weeding out spam comments from legit ones. Akismet does this job for you so all you have to do is trace back where it came from.

2. All in One SEO Pack: Your WordPress powered site becomes SEO optimized, thanks to the All in One SEO pack. Do not be intimidated with the plethora of options because there are easy-to-follow configuration guides and your rankings will shoot upward in no time at all.

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