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How to Boost Your Sales by 22% Virtually Overnight

Perhaps you have heard of the business growth equation (otherwise known as the 5 ways to increase the profitability of your business). As part of that equation, there are two areas that (I find) most business professionals overlook and, as a result, end up costing...

The Words that Sell To Women

Next time you’re writing sales copy, consider this when you’re marketing to women or men, specifically … As a marketing professional you obviously know your product well, so you’ll know that the needs of your men clients are different to those of your women...