February 12, 20180Comments

Is Your Marketing Dollar Being Wasted? Here are 3 Questions to Ask

As much as I hate to say it, most marketing dollars that small business owners spend is getting flushed down the toilet. I just had a conversation with a client and after...

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Blog

February 12, 20180Comments

Sensory Words that Explode Your Conversions

Have you ever had that feeling when … … even though you consider yourself to be a fairly intelligent person … … you find yourself scratching your...

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Blog

Copywriting

February 11, 20180Comments

CTA Buttons that DOUBLE your Conversions

Want your landing pages to convert better? This alone can triple your sales. With the right people seeing the right landing page with the right offer, you can secure landing...

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Blog

Copywriting

February 20, 20150Comments

Direct Mail Copywriting Secrets: The Visual Involvement Device

Here’s an excerpt from one of the modules of my Freelance Copywriting Course . It talks about the power of using visual involvement devices in your direct mail efforts....

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Copywriting

February 20, 20150Comments

How to Boost Your Sales by 22% Virtually Overnight

Perhaps you have heard of the business growth equation (otherwise known as the 5 ways to increase the profitability of your business). As part of that equation, there are two...

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Copywriting

February 20, 20150Comments

The Words that Sell To Women

Next time you’re writing sales copy, consider this when you’re marketing to women or men, specifically … As a marketing professional you obviously know your...

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Copywriting

February 20, 20150Comments

Tested Copywriting Sentences And How To Penetrate The Cloud

Sales “scientist”, Elmer Wheeler was an absolute master of understanding how buyers think and understanding how to really connect with a buyers’ hopes and...

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Copywriting

Email Marketing

February 14, 20150Comments

8 Email Subject Line Tips To Get Better Click-Thru

The most important element of any email campaign is the subject line. After all, your email subject line is what will make people either want to click on and read your email...

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Copywriting

Email Marketing

February 14, 20150Comments

What Your Email Inbox Reveals about Email Subject Lines that Sell

If you scan your overloaded inbox each day do you ever take notice of the emails that you open and the ones you discard? Do you ever scan the email subject lines and take a...

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Copywriting

February 9, 20150Comments

Copywriting Secret #18: The MISSING ELEMENT

I nearly didn’t include this secret because I thought it might cause a backlash. But the truth is, you need to hear this and I need to share it with you -– regardless of what...

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