Perhaps you can relate to this …
As a child, I would really look forward to bedtime because my mother always read me a story before I went to sleep. As she read each page I listened eagerly to the words she spoke — as if they were the most important words I had ever heard.
It didn’t seem to matter that I had heard that story one hundred times before. I knew there was something important about those words. I knew there was something about that story that made me believe that anything was possible.
Get the picture?
This is why some of the best copywriting pieces take on a storytelling element. And this is why they sell -– often WAY better than traditional copy does.
The problem is, not many copywriters use story-based copy.
They love reading it and marvel at how magical it is but many think the art of story-based copy is beyond them.
Let me tell you now that’s a load of rubbish.
It’s easy –- dead easy when you know some simple steps. In fact, in many situations it’s actually easier to write than traditional copy. Let me share the secret with you (although it really isn’t a secret):
No matter whether it’s a fairy tale, a screen play, an ancient myth, all stories include the same steps.
Just follow the steps -– simple.
But before you do that, you want to ensure your story is in line with the sales message you want to communicate.
You want to be sure to also ask yourself the following questions:
1. What message do I want to communicate to the reader, that will help them take the action you want them to take?
2. How do I want that to tie in with the copy and what sequence do I want to create?
3. What emotions do I want the reader to feel after reading my story?
4. How can I end the story leaving the reader a little curious about what happens next?
In A Nutshell:
- Ask yourself the above questions.
- Apply the Story-Telling Steps.
- Introduce the product and its benefits.
- Feature the offer and …
- Ask them to buy.