Archive for May 2009
The Great Copywriter Debate: Which Copywriters Are Better – Male or Female?
May 10, 2009
As some of you may know I’m about to launch a Copywriter Mentoring program. As part of that, I’ve been “head down” putting together training material on the traits of highly successful copywriters. Before long, my thought processes soon turned to the Male vs Female debate. More specifically, I started to ponder the question, “Who’s better?”
Guys overall? Girls overall? Or does it depend on the product they’re writing about?
To start with, from what I’ve seen, there is no connection between gender and copywriting skill.
But what if the product is gender-specific? If selling motor vehicle accessories, is it better to use a male copywriter? If selling female beauty products, is it better to use a female copywriter?
The most obvious way for me to answer would be to say to use females for female-focused products and males for male-focused products, but is that the best solution?
Posted in The Words that Sell To Women
May 10, 2009
Next time you’re writing sales copy, consider this when you’re marketing to women or men, specifically …
As a marketing professional you obviously know your product well, so you’ll know that the needs of your men clients are different to those of your women clients. And salespeople, you’ll know that when you’re selling in a face-to-face situation you’ll highlight certain features to women and other features of the product to men – that goes with the territory.
You’ll probably know too that the same goes when you write sales copy … Read the rest of this entry »
