+61 7 5309 6913 info@wordsthatsell.com.au

How to Boost Your Sales by 22% Virtually Overnight

Perhaps you have heard of the business growth equation (otherwise known as the 5 ways to increase the profitability of your business). As part of that equation, there are two areas that (I find) most business professionals overlook and, as a result, end up costing...

The Words that Sell To Women

Next time you’re writing sales copy, consider this when you’re marketing to women or men, specifically … As a marketing professional you obviously know your product well, so you’ll know that the needs of your men clients are different to those of your women...

Copywriting Secret #18: The MISSING ELEMENT

I nearly didn’t include this secret because I thought it might cause a backlash. But the truth is, you need to hear this and I need to share it with you -– regardless of what the ramifications are. I’m going to put my neck on the line and make a bold claim … I...

Copywriting Secrets #17: The Fast Path To Success

Running your own small business has some major plusses. It can also be one heck of a lonely road. Nobody to ask for copywriting advice. Nobody to tell you whether you’re on the right track. Nobody to inspire you or encourage you. You have some wins. You make some...

Copywriting Secret #16: You DO Have What It Takes

If you ever doubt your ability to write great copy … “It’s perfectly okay to feel that way.” In fact, most people feel this way when they first start out. Sure, at first you might feel a little intimidated when you hear some of the stories about the amazing...